So there I am sitting at the Second Cup on King and Bathurst chatting about music with Sally from the up-and-coming band “Ginger Ale & The Monowhales”, when she decides to pull out the most amazing thing I have ever seen in my life (slight exaggeration)! She casually whips out a blue pop can with their band logo on it. Not impressed yet huh? I mean if your band has the words ‘ginger ale’ in it, a pop can promo is kind of a no brainer right?…but how far would YOU take it? Would you cleverly turn the nutritional information on the back of the can into info about the band and EP you’re promoting? How about putting a little candy (so cute) and the usb stick, with the music on it, in the can and making the usb stick a friggin’ can too?! These guys also made all 70 cans by hand! Brilliant! I would buy the EP even if I hated their music. I would just want one! If that isn’t great music marketing, I don’t know what is. Ginger Ale & The Monowhales, every indie band should take a page out of your book and go above and beyond to get the attention of their current and potential fans.
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