Justin Timberlake is having some fun promoting his premium tequila, Sauza 901; playing past-his-prime lime, Rick Vane, living in a world where limes are no longer needed to cure ‘pucker face’ (the face you make when you’ve had some bad tequila).
Timberlake’s brand, named after his hometown Memphis’ area code, is advertised to be so smooth that limes are not needed.
The hilarious 3-minute ad showcases some impressive make-up (Timberlake and his co-stars are almost unrecognizable) and largely resembles a Martin Scorsese gangster flick.
You have to love Timberlake’s sense of humor. We certainly hope he’ll deliver more great comedy like this in the near future.