February 12, 2016


Ok Go is known for their innovative music videos and they certainly won’t disappoint with their latest release. The group recently teamed up with S7 Airlines to produce a zero gravity music video for “Upside Down & Inside Out” and it’s unbelievable. I don’t want to ruin your first view experience with any more details but I will say that the process to make the video is definitely something to be noted.

To achieve zero gravity, the plane had to descend at a certain speed to nullify gravity’s force so they only had 27 seconds at a time to get their shots. It took the plane 5 minutes or so to get back up to the right altitude for them to descend again. In the end, they cut and edited 8 takes to make the video.

Watch “Upside Down & Inside Out” below. (Exclusive Facebook Release)

OK Go – Upside Down & Inside Out

Hello, Dear Ones. Please enjoy our new video for "Upside Down & Inside Out". A million thanks to S7 Airlines. #GravitysJustAHabit

Posted by OK Go on Thursday, February 11, 2016

You can also view the video here: https://www.facebook.com/okgo/videos/10153210535420683/

For a full (very detailed) breakdown of how the video was created, click here.

For those of you that are unfamiliar with Ok Go’s work, I’ve posted a few of their earlier projects below.

Ok Go – Here It Goes Again

Ok Go – I Won’t Let You Go

#indiepop #okgozerogravity #toppost

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