The future is now and today’s technological advancements are mostly recognized in our smartphones, cars, video games etc. That doesn’t mean that the music industry isn’t making strides of its own. Björk’s 360 video and Jack White’s 3 in 1 interactive video pushed the boundaries and now Run The Jewels just released a Virtual Reality music video for “Crown” that’s sure to impress.
After I downloaded the New York Times VR app (required step – available on Android and IOS) I watched “Crown” while tilting and twisting my phone for a real time VR experience in my living room. 3D glasses are needed for the full experience but, if you select the smartphone option before viewing, it’s still a lot of 3D fun.
Watch a preview of the video below and stay tuned for an exclusive VR app and glasses from RTJ as well as more VR videos from the duo.