May 24, 2018

WHY YOU GOTTA BE “SO RUDE” TO ORKID

ORKID, aka Matilda Melin from Sweden’s far north, continues to soar and amaze, release after release. Personifying quintessential Swedish indie-electro-pop, it’s hard not to fall for ORKID’s brand of velvet, soulful, fragile yet commanding vocals, alongside her captivating and piercing beauty inside and out.

The lower octave accompanying her glimmering tone is a subtle yet nice touch. That bouncy back and forth sound on the hook is what really drives the momentum in between her infection vocal injections. Not to mention the killer vocoder accompanying chords to finish it off in the bridge.

ORKID shares: “So Rude was written with no particular person in mind. At the time I was waiting tables at this restaurant, so Lucas (Nord) and me wrote this song about all the rude guests you encounter on a regular basis.”

The song was featured on 21 different “New Music Friday” lists on Spotify, including U.S. and UK, and reached the top spot on the Hype Machine most blogged/popular lists.

#indiepop #orkidsorude

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