March 10, 2019


I first discovered this artist through her song “Drugs” and just wanna say, this song has a infectious bounce to it. UPSAHL’s vocal approach weaves around it compelling melodies and a laid-back, commanding delivery. She just came here for the drugs – A no BS, song concept with honest, cutting lyrics. I like the filtered, unique ad-libs too, tossed in to fill space at times. It’s quite a simple production but is delivered so well and clear that the replay value is apparent.

Her highly anticipated debut EP, Hindsight 20/20 dropped this week via Arista Records, so this article deserved to showcase the whole project. The opening track on the EP, “All My Friends Are Rich”swings from sunny, fifties-inspired keys towards a slick and sardonic chant, detailing the downsides of kicking it with big spenders. Boisterous brass and horns underscore the jazz-y big band bounce of “Stressed,” which hinges on confessions a la, “Overthink like it’s my job to lose my mind.”

Elsewhere, “SMARTY” steps on unwanted flowers from the wrong dude as it plugs the EP title, “Hindsight 20/20.” Everything builds towards the lovelorn closer “Fine” as her voice sails over stark piano into the comforting croon, “I hope you’re fine.”Detailing the story behind Hindsight 20/20, UPSAHL comments,

“I wrote this EP over the course of 2018 and after I moved from Phoenix to LA. I was writing songs every day and learning to be alone while all of my friends went to college and were doing college things. It was my first time away from home. I was discovering so much about myself and my relationships with people in my life that my days writing songs in the studio turned into sort of therapy sessions. I would just spill out whatever was on my mind on any given day. Hindsight 20/20 representsmy reflection on this past year and all the experiences I had.” Following her recently lauded Popscene and School Night shows, UPSAHL hit the road with Max Frost opening his North American Tour. Next, she’ll be headed to the UK for a series of festivals in May. When she was 17, UPSAHL started releasing songs, which gained much-deserved recognition throughout the Phoenix music scene. A graduate of the Arizona School for the Arts, a performing arts middle/high school, UPSAHL continued to hone her craft, while being classically trained on piano, guitar and choir every day. UPSAHL went on to ignite a groundswell of fan adoration and tastemaker praise by way of numerous indie pop gems. “Can You Hear Me Now” achieved palpable viral buzz followed by “Kiss Me Now” and “Rough.” Her enigmatic, endearing, and entrancing style garnered widespread critical acclaim from Nylon,Consequence of Sound, Indie Shuffle, Ones To Watch, The Line of Best Fit, and more. Signing to Arista, her rise to pop ubiquity (on her own terms) has only just begun.

#indiepop #upsahl

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