July 18, 2019

CRIMSON APPLE AREN’T “SORRY NOW”

These girls (sisters) know how to make a hit. “Sorry Now” is a catchy alternative pop song driven by infectious sounds and melodies all driven by the Shelby’s silky vocals. The writing and melodies are relatable and memorable and all tied together with wonderful production, specifically the bridge harmony section.

Crimson Apple is Colby Benson, lead vocals; Shelby Benson, guitar; Carthi Benson, bass; and Faith Benson, drums. Since the band’s inception in 2012, Crimson Apple has shared the stage with such venerated artists and the group’s 2015 debut album, Hello, garnered commercial airing in Hawaii, across the internet, and won them numerous awards.

The Benson sisters grew up in a paradise in Hawaii surrounded by a loving family and community who nurtured their talents. Their hometown was a Garden of Eden, but just over yonder big-town success gleamed; the shiny juicy apple of LA called out to them. The Benson sisters write from their experiences and emotions as they pursue their dreams and ambitions. The band’s aesthetic is a vibrant mosaic of the sisters’ influences, including pop, electronic, alternative, K-pop, J-pop, and indie-pop. Crimson Apple counts as inspirations a refreshingly diverse mix of artists such as Taylor Swift, Imagine Dragons, Twenty One Pilots and etc.

The evolution of Crimson Apple has been organic. “Most people think that our parents put us up to this, but we all had a passion for music early on and we just went for it,” Shelby says.

Six days a week you can find the sisters rehearsing, tightening up their performances, writing songs, listening back to shows, or hunched over the computer perfecting arrangements on self-recorded demos. The musicians are also deepening their studies working with A-list instrument and vocal coaches who have worked with such artists as Avenge Sevenfold, Gwen Stefanie, Chester Bennington, and Rihanna, among others.

“We are musicians, and not just female musicians, and we want to be the best band we can be,” says Shelby.

For Crimson Apple’s next release, the Benson sisters will collaborate with producer’s who they trust aesthetically, bouncing ideas back and forth and being open to fresh perspectives. In addition, the sisters will be touring regionally and nationally.

Listen below to “Sorry Now”, from the bands “Somebody” EP which dropped early last June.

#indiepop #crimsonapple #sorrynow

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