Beauty blogger and singer CC Clarke releases the video for her third single “Not Playing”. With over 250k Youtube subscribers, CC was named the most influential online beauty influencer by The Sunday Times.
CC’s debut track ‘A Little More’ reached Top 40 in the UK iTunes chart, as well as Top 15 in the iTunes UK Pop Chart. Her new single ‘Not Playing’ is an infectiously catchy pop single with an R&B influence that showcases her phenomenal vocal range. The lyrics give a rare insight into CC’s life experience of balancing being a strong businesswoman as well as a woman that millions of her social media followers can relate to. The track’s main message speaks of female empowerment, something that is at the core of everything CC does.
“Not Playing” is a fun anthem indeed, in particular the production and falsetto moments on the hook stood out to me. Especially on the “you liiike” that tone indeed does remind me of Christina, one of her main influences. See what I mean below!