Madz‘s success in music has been probable since his start at an early age. The South East London resident is no stranger to the industry after having been creating and curating for years, but this time around, his music has started to see a shift in receptiveness from its audience. Having been featured by the likes of MOBO as ‘One to watch for 2017’, Madz’s journey to establishing himself is undeniably on its way towards success.
His charismatic nature is reflected in his music too. With lyrics reflective of personal experiences in past relationships, the stories told and emotions expressed in Madz’s music are familiar to situations we’ve all experienced. His emotional articulacy in his lyricism complements his choice of handpicked, amorous instrumentals. Simultaneously, his discography is a journey that expresses love, lust, heartbreak and longing. A range of emotions we’ve all once felt or will feel at some point in our lifetime.
The unpredictable choices made in Madz’s release, “Small Sacrifice,” are truly a joy to hear. The lyrics, paired with effortlessly outside-the-box melodies, pour out through the verses. This is an R&B vibe I’ve been waiting for—Madz’s vocals dance over the minimal production without limitation of strict patterns or tradition. The backing vocals add a layer of darkness to the already moody vibe, and it really sets a tone that has us vibing.