February 12, 2021


Rachel West is empowered in her new release, “Important.” The unapologetic self-love theme of the song allows the listener to live through West vicariously.

Her vocal performance is laid-back and nonchalant, laced with tasteful use of vocal fry. This allows the anthemic melody and lyrics to resonate with a more indie vibe that helps the song connect with tastemakers and everyday pop listeners alike.

Topped with a super hooky chorus, this song is one to add to your personal playlist.

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