February 27, 2021

REECE RELEASES “GENERATIONAL HEARTTHROB”

After releasing his first records, Reece garnered love from outlets such as Pigeons and Planes, HillyDilly, FADER, and more, racking up over 25 million cumulative streams. Reece was finding his sound and beginning an incredible creative journey, which would lead to meetings with early fans like super-producer Benny Blanco, collaborations with producers like Clams Casino, Robotaki, Heavy Mellow, Trackside, stints living in NYC and LA, and the release of his debut EP ‘I’m Not Sure Yet’ in 2019. That project was supported by opening slots for FINNEAS in NYC and LA, with NomBe at the legendary Fonda, and a 5 show run with Maverick Sabre.

“Generational Heartthrob” is perfectly playful and light, with one of the hookiest choruses we’ve heard in a while. We love the way the lyrics sing when paired with the melody—the title lyric is particularly compelling to hear. The verse melodies are tastefully rhythmic and bouncy, and contrast with the chorus melody satisfyingly. This song deserves several replays, check it out below.

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